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Why is Important to Identify Your True Competitors (and How)
From my experience, both retailers and consumer goods companies use category definitions almost always dictated by themselves, even when...
Expanding Brand Penetration through Innovations in Consumer Goods
Byron Sharp, in his book How Brands Grow , challenges several principles of traditional marketing – one of the most important being the...
Changes in Marketing Over the Last 10 Years-and What to Consider Today
Over the past decade, the world has undergone profound transformations that have significantly changed consumer behavior and,...
Startup Lessons for Large Corporations
Throughout my experiences as both a consultant and an entrepreneur, the critical role of organizational culture  in driving performance...
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